We're here to let every team shape its own software

For most of software's history, your team learned the tool, conformed to its rules, and worked around what it couldn't do.

Eric Pelz spent ten years at Asana. Leading its workflow group, he spent years thinking about how to make one tool adapt to teams across wildly different verticals and use cases, from ten people to hundreds of thousands. Those teams were not asking for a platform to build a solution to their problem. They were asking for a solution to their problem.

He shifted his focus to AI in early 2023, and partnered closely with leading companies like Anthropic and AWS. That is where he saw the shift. The thing that had always been too expensive was suddenly within reach: software that adapts to each team, instead of asking each team to adapt to it.

So he set out to build it. With Malleable, a team describes how their work should run, in plain language. The software carries it out, shows each person exactly what they need, and gets better every time it runs. It form-fits how your team actually works, and it changes when you do.

We are a small team with deep experience building workflow software together, including a combined 3 decades at Asana.

Rahul Bachal spent 10 years at Meta building WhatsApp. He knew Eric at college; and plays guitar in a band.

Aaron Gutierrez worked with Eric at Asana for 9 years, leading software integrations. He is in the backcountry skiing as much as possible.

Eric Pelz is Malleable's founder and CEO. He bakes (breads), cooks (complicated recipes), and pretends his cat is a dog.

Alex Davies spent over 10 years building Asana with Eric. He has two kids and enjoys swimming and walking his dog.

Our office is in downtown San Francisco, near Powell station. Come by and discuss workflow!