Event-driven outbound prospecting
Malleable turns an event calendar into an outbound plan: it targets the right local market before each trip, keeps national prospecting moving between events, applies the team's account judgment, and remembers which leads it has already suggested.
Check Upcoming Events
Select the next unprocessed event inside the planning window and use its industry and metro area, or fall back to a national search.
Discover & Score Leads
Research real companies matching the event-derived market, exclude previously suggested accounts, and rank them using the sales team's fit criteria.
Deliver Lead List
Send the full ranked lead list to the sales team by email and Microsoft Teams.
- 1Check Upcoming Events: Select the next unprocessed event inside the planning window and use its industry and metro area, or fall back to a national search.
- 2Discover & Score Leads: Research real companies matching the event-derived market, exclude previously suggested accounts, and rank them using the sales team's fit criteria.
- 3Deliver Lead List: Send the full ranked lead list to the sales team by email and Microsoft Teams.
Why This Works Better with Malleable
The goal drives each search
The same operation can prepare a rep for a specific event or widen into a national search when no trip is approaching, without maintaining separate automations.
Memory keeps the pipeline fresh
Malleable remembers processed events and previously suggested companies so recurring runs move prospecting forward instead of recycling yesterday's list.
Results
- Reps arrive at industry events with focused local prospects
- Weeks between events still produce useful national leads
- Every run surfaces fresh accounts instead of repeats
Integrations
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