September 2026
Coding is no longer the hard part
AI removed the coding barrier. It did not teach everyone how to build the right thing.
Product leader
An apparel company
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Coding is no longer the hard part
AI removed the coding barrier. It did not teach everyone how to build the right thing.
Product leader
An apparel company
Automate your step, then let the bottleneck show
You do not need to wait for a company-wide transformation to make progress with AI. Automate the part of the process you own, then use the clarity it creates to show everyone what needs to change next.
Controller
An insurance company
Build like kindergartners
The first run of a real system is more progress than weeks spent perfecting an untested workflow.
Product leader
An apparel company
Get out of the doing
I have a mandate for the accounting team at an insurance company: get out of the doing and do the thinking.
Controller
An insurance company
Ship the blank page
Before you build the workflow, prove the path to production works. A thin vertical slice finds blockers when they are still cheap.
Product leader
An apparel company
Booking a journal entry with a robot
Letting AI post a journal entry should feel risky. The answer is not blind trust, but operations with tight limits, clear checkpoints, and people reviewing the work before it reaches the ledger.
Controller
An insurance company
Do you even know your own process?
Before automating a process, map the work with the people who touch it. The bottleneck is often somewhere else.
Product leader
An apparel company
The question nobody could afford to ask
AI doesn't only make existing work faster. Sometimes, a previously impossible question becomes cheap enough to ask.
Eric Pelz
Founder & CEO · Malleable
Copy it or configure it
AI copies software because it's cheap to. The real cost is maintaining the copies after the next request arrives.
Product leader
An apparel company
Your first version with AI loses to doing it by hand
Building an AI workflow usually takes longer than the task it replaces. It takes time to reach the version that saves time.
Operations leader
An apparel company
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