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Google Analytics

Data & analytics

Website traffic, visitors, and conversion reports.

You connect Google Analytics with your Google Analytics sign-in or an API key, and workflows can then read and update what that account can in Google Analytics, through its API.

Use it in a workflow

Tell the architect, the AI that builds your workflows, what you want done in your own words. For example:

Every Monday, pull last week's traffic and conversions from Google Analytics and send the team a short summary.

Access and security

  • With a sign-in, you grant access on Google Analytics's own consent screen, and Malleable stores the resulting token, never your password.
  • An API key you enter never appears in chat and is hidden from the AI. A key saved as a reusable connection is stored with your Malleable account and only sent to Google Analytics.
  • Every run uses the connection the workflow's owner set up, so anyone who can run the workflow acts with that account's access in Google Analytics. Connect an account or key with only the access the workflow needs.
  • You can revoke access at any time in Google Analytics's settings.

Malleable is SOC 2 Type II certified and doesn't train AI models on your data. More in Security & data handling and our Trust Center.

Connection details for IT

Workflows reach Google Analytics through its public API, with the sign-in or API key you connect. Your Google Analytics admin may need to turn on API access first.

More in Data & analytics